Chapter 5

Today in Marketing, we discussed the consumer and the decision making process when they are purchasing something.   It is important to understand consumer behavior so that a company can try to match their targeted needs and wants.  Another thing that was discussed was cognitive dissonance, which is the inner tension that is experienced after recognizing an inconsistency between behavior and values.  Like making a purchase and then thinking later, "What did I do?"  Who hasn't gone through that!  I think everyone at some point has made a major or important purchase and had regrets or concerns after it was all said and done.