Chapter 10

I had no idea what goes into developing products.  It's not just thinking of something and distributing it.  There are vital steps when it comes to producing and distributing a successful product.  A new product strategy is developed which links the new product development process with the objectives of the marketing department, the business unit, and the corporation.  Idea generations comes from many different sources including, customers, employees, distributors, competitors, and vendors.  Ideas are generated through brainstorming and then put through several testing phases before distributing to customers.