Chapter 14

Chapter 14 to me is what I thought Marketing really was.  I didn't realize everything else that was involved.  Chapter 14 is about promotion and the promotional mix. A promotional strategy is a plan for the optimal use of the elements of promotion:  advertising, public relations, personal selling and sales promotion.  These are the things that most people of  when they think of "marketing."  We also talked about blogging tonight. I have a few friends that have blogs that discuss products and businesses.  I am amazed at how many people read these blogs and follow them.  It's pretty amazing that a housewife can have so much influence over what people purchase or where they shop.