Chapter 12

I missed the class discussion on this chapter, which I would have liked to have been to because for me it is one of the more complicated chapters.  It involves marketing channels and supply chain management.  A marketing channel is a set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer.  Channel members include intermediaries, resellers and middlemen.  They negotiate with one another, buy and sell products and facilitate the change of ownership between buyer and seller in the course of moving the product from manufacturer into the hands of the final consumer.